Posts by Therese Jardine
Why “Volume Discounts” in the Events Industry Rarely Make Financial Sense
Are your clients—or more likely, their Procurement teams—asking for tiered discounts that start from the very first dollar of spend? Before you agree, take a step back. While volume discounts are common in manufacturing and retail, applying the same logic to the events industry can erode your margins and strain your team—without delivering the efficiencies…
Read MoreWill Your Existing Hotel Contracts Hold Up?
Don’t assume the hotel contracts you signed pre-Covid will fit today’s environment. Take time to review existing contracts now!
Read MoreAre you Competing Against Yourself for Meeting Space?
Read how Microsoft tackled this problem with a Strategic Meetings Management Program
Read MoreThe “Tumbleweed Factor”
Demand for rooms and space is piling up as events cancelled or postponed due to COVID-19 are rebooked.
Read MoreWhy the Controversy over Vaccine Passports?
Mandatory vaccines for travel to certain destinations have been the case for years.
So why the controversy over “Vaccine Passports?”
Read on as I share my thoughts.
Read MoreThree Myths about Strategic Meetings Management
By now, the benefits of Strategic Meetings Management are well known: reduced risk, cost savings, rich data and reporting and visibility into total spend.
Despite these benefits, many organizations still have not implemented a program. I believe this may be the result of three prevailing myths.
Read MoreThe Seattle SHEEO Podcast
I had the privilege to be Brittnie Wilkinson’s guest on The Seattle SHEEO Podcast.
Read MoreThree Considerations for Global Strategic Meetings Management
By now, the benefits of Strategic Meetings Management are well known: reduced risk, cost savings, rich data and reporting and visibility into total spend. Most programs are started in the US, then expand globally as the program matures and adoption grows.
Read MoreImprove Your RFP Responses for Events
You’ve worked hard to build a relationship with one of your key clients, and now you’ve been invited to respond to an RFP for a new project. This is a great opportunity to grow your book of business! How can you put your best foot forward and win the business?
Read MoreBuild Your SMMP Now!
We’re building the plane while we are flying it! Event managers use this often as a rallying cry for figuring it out as you go. What if you could build the plane BEFORE you fly it?
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